Case Study – Motion Graphics with Live Action Video
The challenge was communicating tech in an interesting way. Integrating motion graphics intricately with the on camera talent is an innovate technique for communicating more complex ideas. Pre-production is very important for making the graphics integrate seamlessly with the video. Starting with a storyboard is essential to visualizing what graphics will be needed and how the talent will interact with the onscreen motion graphics. The talent needs to visualize what the graphics will be and where they are in space to help make the illusion come to life.
The live action has a great look with the black background and dramatic lighting. The thin lines kept the graphics somewhat sparse, and the colors were limited to white and dark red to contrast with the dark background. The talent understood the concept of how the video and graphics would be integrated. He used hand motions very naturally and descriptively, really drawing with his hands. When the “invisible” content was filled in, the piece came to life in a very interesting way.
Post-production is where all the fun starts!
The overall look of the motion graphics needed to be both technical and somewhat playful. Most elements were created in Adobe Illustrator. Alice Lemmon, the designer and editor, tracked the talent’s hands for many of the sections. She found that she needed to do a lot of manual work with keyframes in order to smooth out the more abrupt movements. Alice also scaled back the range of motion to make it more realistic for a bouncing putt. In general, she did rely on software for many tracking operations, but in the end it usually comes down to human perception and manual adjustments.
One of the more exciting sections is the gyroscope. The gyroscope was created with Element 3D software. Alice tracked the hand motions and subtly scaled the gyroscope to fit within the changing space formed between the two hands. She had to play with the speed of the spin because of the stroboscopic effect. At some speeds there was an optical illusion that the gyroscope was slowly spinning backward. For the viewer this is a fun section because for a second the gyroscope almost seems real, but then suddenly it’s floating in space.
To discuss your next project, contact Mark Satuloff.
Mesa Rim, a climbing gym located in San Diego was the location for this video. In this customer profile video, the concept was to show how natural light from Solatube industrial lighting can be used in large commercial buildings to bring a feeling of outdoors to the inside. This is a new product for Solatube and Mesa Rim is a visually appealing location to show how it performs. To cover the large area of this building, two production techniques were use to give the feeling of motion and space.
The first technique was to use a gyro stabilized gimbal camera rig. This device allows the camera operator to move through a space and provide a smooth stable picture while panning and tilting the camera. Gyro stabilized gimbal rigs have become a popular lower cost alternative to using a full Stedicam rig. Many of the interior shots in this video were made with this rig.
The second technique was to use a camera mounted drone. The use of drones for video production has exploded in the last few years. Knowing how to use a drone is only part of the challenge. Like all production techniques, they should support the story, not distract from it. The sixty foot ceilings provided a challenge to show the effects of the lighting on the climbing walls. Flying the drone through the building gives the viewer a different perspective of the interior walls, much like how the climber might see the walls as they are climbing. Most of the exterior shots were made with the drone as well. Being able to fly the drone over the roof gives the viewer a sense of how the Solatube products look on the outside.
Finding the right location along with using the appropriate production techniques are important to telling a story that will draw the viewer in. Scratch Media’s unique story telling techniques makes this an engaging video that showcases the Solatube products in a visually exciting environment.
It’s not every workday that you get to spend your time poolside. But that is exactly what happened on our shoot for Zodiac’s Polaris Pressure Pool Cleaners. Our marching orders were to kick up the production value of their videos. So we went all out and commissioned an experienced underwater cinematographer who could shoot using a 4k camera to ensure the most creative footage possible. We knew he was perfect for the job when he mentioned he was just returning from a week at sea shooting sharks for a nature documentary. If he could chase down great whites and live to talk about it, the Polaris Pool Cleaners had met their match! When he arrived on set, we had him jump in the pool with his wetsuit on and spend the day chasing the ever elusive Polaris Cleaner. With an experienced eye for underwater shooting coupled with a 4k camera, we had plenty of gorgeous footage to choose from. Our editors created motion graphics to give the video the final dynamic touch it needed. See for yourself:
How do you get your message across in a fun, entertaining, and unexpected way? Try a whiteboard video! Whiteboard videos are hand drawn animation sometimes referred to as “doodle” or “explainer” videos. Basically the idea is to drill down a complicated concept so it is visually easy to watch and comprehend quickly. We recently shot such a video to explain the benefits of the Tour Preferred Golf Ball by TaylorMade. Although it may look like a simple cartoon drawing, you would be surprised at what goes into it. Storyboards are worked on by a professional illustrator who then draws them directly on the whiteboard which is being recorded by the camera in real time. Through the magic of post-production, the drawing speed is accelerated (one day of shooting distilled into one minute of video) so the finished product looks like this:
Whiteboard videos are catchy way of conveying your information in an engaging and memorable way. Viewers are busy visualizing what is about to be drawn which helps store your message in their memory. And it stops viewers from channel surfing during commercial breaks. Try a whiteboard video for your next project – they are great way to keep things fresh.
How do you keep your viewers engaged when the content is technical and you want to entertain as well as educate your audience? Go with a lightboard video as TaylorMade golf has done to explain the R&D that goes into making their clubs great. Take a look at a past video we shot for them in this style:
Now don’t be fooled – this might look easy to shoot, but that could not be further from the truth. It took an expert crew of over 15 to pull this off. The beauty of this style is that as the speaker is giving you a lecture he can simultaneously draw what he talking about as he looks directly at you. Continue Reading…