It’s not every workday that you get to spend your time poolside. But that is exactly what happened on our shoot for Zodiac’s Polaris Pressure Pool Cleaners. Our marching orders were to kick up the production value of their videos. So we went all out and commissioned an experienced underwater cinematographer who could shoot using a 4k camera to ensure the most creative footage possible. We knew he was perfect for the job when he mentioned he was just returning from a week at sea shooting sharks for a nature documentary. If he could chase down great whites and live to talk about it, the Polaris Pool Cleaners had met their match! When he arrived on set, we had him jump in the pool with his wetsuit on and spend the day chasing the ever elusive Polaris Cleaner. With an experienced eye for underwater shooting coupled with a 4k camera, we had plenty of gorgeous footage to choose from. Our editors created motion graphics to give the video the final dynamic touch it needed. See for yourself:
How do you get your message across in a fun, entertaining, and unexpected way? Try a whiteboard video! Whiteboard videos are hand drawn animation sometimes referred to as “doodle” or “explainer” videos. Basically the idea is to drill down a complicated concept so it is visually easy to watch and comprehend quickly. We recently shot such a video to explain the benefits of the Tour Preferred Golf Ball by TaylorMade. Although it may look like a simple cartoon drawing, you would be surprised at what goes into it. Storyboards are worked on by a professional illustrator who then draws them directly on the whiteboard which is being recorded by the camera in real time. Through the magic of post-production, the drawing speed is accelerated (one day of shooting distilled into one minute of video) so the finished product looks like this:
Whiteboard videos are catchy way of conveying your information in an engaging and memorable way. Viewers are busy visualizing what is about to be drawn which helps store your message in their memory. And it stops viewers from channel surfing during commercial breaks. Try a whiteboard video for your next project – they are great way to keep things fresh.
How do you keep your viewers engaged when the content is technical and you want to entertain as well as educate your audience? Go with a lightboard video as TaylorMade golf has done to explain the R&D that goes into making their clubs great. Take a look at a past video we shot for them in this style:
Now don’t be fooled – this might look easy to shoot, but that could not be further from the truth. It took an expert crew of over 15 to pull this off. The beauty of this style is that as the speaker is giving you a lecture he can simultaneously draw what he talking about as he looks directly at you. Continue Reading…