Scratch Media Scratch Media
  • Home
  • About
  • Portfolio
  • Services
  • Blog
  • Contact
Close
  • Home
  • About
  • Portfolio
  • Services
  • Blog
  • Contact

Whiteboard Video

How do you get your message across in a fun, entertaining, and unexpected way? Try a whiteboard video! Whiteboard videos are hand drawn animation sometimes referred to as “doodle” or “explainer” videos. Basically the idea is to drill down a complicated concept so it is visually easy to watch and comprehend quickly. We recently shot such a video to explain the benefits of the Tour Preferred Golf Ball by TaylorMade. Although it may look like a simple cartoon drawing, you would be surprised at what goes into it. Storyboards are worked on by a professional illustrator who then draws them directly on the whiteboard which is being recorded by the camera in real time. Through the magic of post-production, the drawing speed is accelerated (one day of shooting distilled into one minute of video) so the finished product looks like this:

Whiteboard videos are catchy way of conveying your information in an engaging and memorable way. Viewers are busy visualizing what is about to be drawn which helps store your message in their memory. And it stops viewers from channel surfing during commercial breaks. Try a whiteboard video for your next project – they are great way to keep things fresh.

Posted in: Case Study Author: Mark Satuloff

Share

FacebookTwitterGoogle +Pinterest

Recent Posts

  • TaylorMade Spider Putter Pure Roll Technology
  • Solatube on the Scene: Mesa Rim Climbing Gym
  • Going Deep With Underwater Video
  • Fun With Whiteboard Videos
  • Innovative Lightboard Videos

Search This Site

Scratch Media - San Diego Video Production
  • 3254 Grey Hawk Court
    Carlsbad, CA 92010
  • (760)230-1758
  • info@scratchmedia.tv
  • Video Production
  • Creative Services
  • Editorial
  • 2D/3D Motion Graphics
  • Live Event Production
  • Studio Rental Facility

Serving San Diego County and Beyond from Carlsbad, California

Connect With Us

  • Facebook
  • Google+
  • Instagram
  • Linkedin
  • Twitter
  • YouTube

Contact Us

Your Name (required)

Your Company (required)

Your Email (required)

Your Telephone (required)

Subject

Your Message

Home|About|Portfolio|Services|Blog|Terms of Use|Privacy Policy

© Scratch Media 2017. All rights reserved. Design + Development: Comet Creative